brand & identity +

Jerry is a London-based designer working across architecture, branding and identity design.

He has worked with both small and large creative clients that needed a hand piecing together their story, in whichever form is most suitable to the brief.

Resulting identities often consolidate for years, supporting the goals and growth of creative clients.

Through a collaborative process, Jerry draws attention to the importance of integrating the hand-made, the hand-crafted, the imperfect, where possible, as a way of resonating with audiences more meaningfully.

Previous clients range from architects to jewellers and universities: University of the Arts London, Apple, Academia Technology, Pensaer Architects and Dorado London.



I'm a London-based designer working across architecture, branding and identity design.

I have worked with both small and large creative companies that needed a hand piecing together their story, in whichever form is most suitable to the brief.

The identities selected here often consolidate for years, growing with the client along with their community.

Through a collaborative process, I always seek to draw attention to the importance of integrating the hand-made, celebrating imperfect details and playful processes where possible, resonating with the end audience on a human level.

Previous clients include UAL, Apple, Academia Technology, Pensaer London and Dorado London.