Collaborators/Team

This project was completed with extremely close collaboration with the company director, Rhys Owen, and architectural copywriter specialist Juliette Mitchell.

Client

pensaer.

Description

A revamp of a young and growing architecture practice's website and branded documents.

Project type

Brand update, branded assets, and web design (+ photography services).

The concept

'Bold gentleness' was a concept that emerged throughout the copywriter's sessions. By taking this theme onboard seriously, it served as a guiding principle throughout the decision-making process for design layouts, typography, imagery and website interactions.

The challenge

As a fast growing company, pensaer required an upgrade of its image to something more contemporary, bold and confident. In the process, a need to formalise its project management processes became apparent.

The solution

The solution was to design a website that allowed the fast-growing body of work to speak for itself. Accompanying digital project management assets were produced to maintain a consistent tone throughout all customer touchpoints, and improve operational organisation. Photography services were also provided for the representation of both architectural works, and the company's team.

Year

2023