The outreach department, ‘Insights’ in University of the Arts London was looking for a rebrand that expressed its tactile, creative nature, in a way that resonated with its target users, 16-18 year olds. By employing an experimental, hands-on process (opposite, bottom) resembling the experience of an Insights student, a highly vibrant and textural visual identity was developed. The outcome was developed after a series of closely-engaged workshops with students and staff.
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