Dorado

Collaborators/Team

Client

Dorado

Description

Defining a small jewellery business's brand identity and strategy.

Project type

Branding Strategy & Design

The concept

Heritage and Subtlety; "Dorado" links to clients' heritage.

The challenge

A new business— A family-owned jewellery store was opening a new store and saw it as an opportunity to reinvent their presence.

The solution

Brand strategy and website — The client's branding, philosophy and goals, were established along with their website. Sales doubled within the first year, during the global pandemic.

Year

2020

A small family-owned business approached us to form their brand, including their brand name, logo, website and packaging suggestions, but most importantly, to help them understand what their identity really was.

After various workshops taking a deep- dive into the company’s history, the founders’ values and goals, Dorado Jewellery was founded. Since their rebrand in 2018, and their website construction in 2020, Dorado has doubled their revenue and has been able to tap into a higher value market-base that was previously inaccessible.

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