Jerry Florez is an artist and designer based in London, working across identity, creative direction, digital and photography. He tends to begin from the root of someone's world — their references, their archive, the feeling they're reaching for — letting that world-building process inform the aesthetic, whether it becomes a brand identity or an installation.
Held together by a sensitive eye for light and atmosphere, the work is less about surface than about making something people can step inside and feel. He's one artist with a trusted circle of interdisciplinary creatives to call on, so a project can grow to whatever it needs — and because every part is built from the same story, guided by how it should feel, the outcome holds together as one coherent world.
Selected work has been published in Wallpaper*, Dezeen and the Architects' Journal, with sculpture featured in Vogue Poland and La Vanguardia. His piece Resonance was selected for the Royal Academy's 2024 Summer Exhibition, and his photography has been shown online with The Photographers' Gallery. He has made brand, identity and image work for UAL, the London School of Architecture and Pensaer, with architectural photography for RIBA, and led community photography programmes with Phoenix Community Housing in Lewisham.
Jerry Florez is a photographer based in London.
Through an analogue yet fast-paced process and style, he welcomes imperfection — a feature that surfaces a sense of impressionism, candidness, and atmosphere.
In doing so, his work draws attention to the ephemeral beauty of everyday moments, spaces and objects.
Jerry's architectural photography was recently published in the Architect's Journal, Wallpaper* and the Evening Standard.
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